Stephen Whiteside

Tiffany Perkins Munn, Head of Data and Analytics at JPMorgan Chase, and Stephen Whiteside, WARC's Head of Content for the Americas, dive into the evolving landscape of AI and its impact on the customer journey. They discuss how generative engine optimization (GEO) is shaping marketing strategies and the shift from traditional SEO. Tiffany emphasizes the need for brands to foster trust through consumer-generated content while Stephen explores the future of agentic commerce, highlighting its implications for industries like finance and travel.