Stephen Stouffer, Director of Automation Solutions at Tray.ai, chats about the power of AI in refining customer journey mapping. He emphasizes starting with one use case to reduce complexity and focusing on immediate visitor engagement using his 'three, five, seven rule.' Stouffer discusses equipping sales teams for personalized marketing and highlights the need for collaboration between marketers and data teams. He also warns of the intricacies involved in AI automation within regulated industries, stressing the importance of human oversight to maintain a personal touch.