Stephen Hutson

Stephen Hutson, a Clients by Design coach known for his freelance copywriting and SaaS marketing expertise, dives into the art of crafting irresistible offers. He highlights why freelancers often fail at attracting clients due to unclear messaging. Listeners learn about the five essential components of a great offer, how to raise rates without changing services, and a litmus test for clarity. Discover strategies like 'niche stacking' and the role of personal communication in understanding client needs. This chat is packed with actionable insights for enhancing client attraction!