Stephen Holmberg

Founder of Insight Accelerator and consumer/brand expert in the outdoor industry who analyzes participation data, brand trends, and consumer behavior in trail running.

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Oct 24, 2025 • 44min

The State of Trail Running in 2025 | TrailCon Live Panel

Join industry experts David Callahan, Co-CEO of UltraSignup, Stephen Holmberg, outdoor brand consultant, and race director Rob Goyen as they dive into the future of trail running. They explore trends like the significant growth in participation and the rising influence of run clubs. COVID's impact on race design and community resilience also takes center stage, with insights on how unique race experiences are in demand. With optimism, they discuss innovations shaping events and the exciting potential for female athletes in 2025.

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