Dr. Stephen Franson, an expert in exit strategies for chiropractic practices, and Mac Lackey, an author renowned for his insights on successful business exits, share essential advice for chiropractors planning to sell. They discuss creating strategic value beyond just financial metrics and emphasize the need for operational readiness. The conversation highlights avoiding common pitfalls in practice sales, such as poor documentation, and stresses that businesses are sold, not bought—urging owners to prepare proactively for a lucrative exit.