Join Stephen Farnsworth, VP of GTM at Gaiia, a niche ERP leader for ISPs; Vera Kutsenko, Founder of Atrix AI, an innovator in AI for pharma; and Kevin Walker, CEO of Centari, a legal tech trailblazer. They discuss creative GTM strategies that include viral content and unique relationship-building methods, like founder-led dinners and the quirky 'donut drop' approach. The conversation dives into the complexities of legal tech and the importance of trust in closing enterprise deals, showcasing insights from their diverse industries.
