Stephen Drummond

Stephen Drummond, a renowned brand strategist consultant in China, shares his insights on pressing marketing questions. He discusses the growing emphasis on brand building among Chinese companies despite instant eCommerce demands. Drummond tackles the perceived overhyping of livestreaming and its potential to dilute brand integrity. He also explores the future of traditional retail in Shanghai, highlighting high vacancy rates and the need for malls to adapt to consumer expectations. Finally, he reveals promising growth areas influenced by post-pandemic consumer behavior.