Stephen Boehler
Co-founder and partner at Mercer Island Group with a background in CPG and corporate brand management, co-author of It's Not About You and expert in agency selection and strategy.
Best podcasts with Stephen Boehler
Ranked by the Snipd community
Jan 26, 2026 • 39min
#112: Why Agencies Lose Pitches | Robin & Stephen Boehler, Mercer Island Group
Stephen Boehler, co-founder of Mercer Island Group and CPG brand vet, and Robin Boehler, co-founder and client–agency matchmaker, break down why agencies lose before they begin. They unpack pitch mistakes, the primacy of strategy over shiny creative, how to be prospect-friendly, and what truly matters in selection decisions.
