Stephanie Yee, a Partner at Bain & Company with a focus on pricing and profitability, dives into the real-world applications of Generative AI in pricing strategies. She discusses how to leverage unstructured data for better pricing decisions and highlights the role of AI in enhancing content automation and chatbot engagement. Stephanie emphasizes the importance of effective organizational change and prioritization in innovation efforts to truly harness the potential of Generative AI for improved efficiency and communication.