Stephanie So

Stephanie So, Chief Growth Officer of Shake Shack and a Harvard Business School grad, teams up with Chris Stanton, a professor studying labor markets and entrepreneurship. They dive into Shake Shack's digital transformation, discussing the tech-driven shift while preserving the brand’s hospitality ethos. The duo explores how kiosks and automation can enhance customer interactions without undermining the human touch. Key topics include balancing operational efficiency with personalization and the insightful 'second mouse strategy' for navigating tech adoption.