Stephanie Siew

In this engaging discussion, Stephanie Siew, a Senior Research Executive at WARC and author of an insightful industry report, shares key trends shaping the entertainment landscape. They explore the fascinating rise of 'kidults' — adults indulging in childhood nostalgia by purchasing toys and collectibles. The conversation also highlights innovative marketing strategies for community-focused fitness campaigns, alongside a notable shift towards conservative content in media, reflecting audience demand amid political polarization.