Stephanie Pryor

Stephanie Pryor, an entrepreneur and founder of LANC Marketing, uncovers why the manufacturing industry struggles with visibility. She shares her journey shaped by Bethlehem Steel and discusses the crucial link between culture and marketing. Stephanie emphasizes that visibility is vital for survival, especially to attract the next generation to skilled trades. The conversation dives into refreshing perspectives on marketing as a growth engine, the importance of psychological safety in workplace culture, and the storytelling needed to redefine manufacturing's future.