Stephanie Drahan

Vice President of Account Management at Allegiance Group + Pursuant, providing strategic recommendations and integrating work for clients, focusing on SMS as a fundraising tool.

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Jan 13, 2025 • 35min

Text Your Way to Fundraising Success: Unlocking the Power of SMS for Nonprofit Fundraising

Join Stephanie Drahan, Vice President at Allegiance Group + Pursuant, and David Cicchetti, Associate Vice President for Client Strategy, as they delve into the rising importance of SMS in nonprofit fundraising. They discuss how text messages can bridge online and offline efforts, making donor engagement more personal and effective. Learn about starting SMS with small campaigns, the enduring value of cell phone numbers, and how to measure success with practical metrics. Discover why incorporating SMS is essential for modern fundraising strategies.

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