Stephan Czypionka

Stephan Czypionka, VP of Global Marketing Performance at Coca-Cola, shares his insights on brand-building in a competitive landscape. He emphasizes how effective marketing drives consumer loyalty and allows for premium pricing. The conversation dives into Coca-Cola's strategies for maintaining relevance through evolving brand narratives and innovative consumer engagement. Czypionka also discusses the company's adaptability amidst global challenges and highlights their commitment to sustainability initiatives, reinforcing the importance of social responsibility in branding.