Join Steffany Whiting and Matthew Piette as they discuss purposeful branding in healthcare, including defining purposeful branding, building a strong brand, engaging employees, embedding purposeful culture, measuring brand impact, and the role of individuals as brand ambassadors. Learn how iMethods focuses on changing lives and core values, and hear about innovative programs for engagement. Discover the importance of aligning company purpose with audience values, fostering engagement, and infusing purpose into your company's identity.