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Stacy Sand

VP of Marketing at GetWell, a digital patient engagement company. Extensive background in healthcare product development, business development, and marketing.

Best podcasts with Stacy Sand

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Jan 6, 2025 • 45min

Top Five Marketing Challenges for 2025

Michael Passanante, Senior VP of Marketing at CapitalRx, and Stacy Sand, VP of Marketing at GetWell, tackle the top marketing challenges in healthcare for 2025. They discuss the shift in measuring marketing ROI, emphasizing the need for cohesive sales and marketing alignment. Strategies for adapting to evolving buyer behavior and managing budget constraints are highlighted. The duo also delves into leveraging technology and AI to enhance marketing effectiveness and drive demand while maintaining brand awareness.