ST Rappaport, a brain engineer specializing in ADHD, shares her journey from photography to helping entrepreneurs optimize brain function for business success. She emphasizes the importance of adopting a growth mindset, which involves embracing challenges and learning from failures. Rappaport introduces transformative techniques like journaling with the non-dominant hand to unlock emotional insights and enhance clarity. The conversation highlights how self-talk and goal setting can significantly impact entrepreneurial performance and personal growth.