Sri Kaza
Author and former McKinsey partner who advocates for small businesses and developed the 'Underdog Principles' (Positioning, Proximity, Purpose); author of Unconvention - A Small Business Strategy Guide.
Best podcasts with Sri Kaza
Ranked by the Snipd community
Nov 26, 2025 • 25min
Small Wins. Big Impact | Sri Kaza, Author, 'Unconvention - A Small Business Strategy Guide'
Sri Kaza, a former McKinsey partner and author of 'Unconvention', shows how small businesses can leverage their size as a superpower. He introduces his 'Underdog Principles'—Positioning, Proximity, and Purpose—arguing that true success stems from meaningful connections rather than sheer scale. Kaza emphasizes that small firms should avoid mimicking large corporations and instead cultivate unique customer relationships. He also predicts that AI will enhance small businesses, helping them scale while maintaining authenticity.
Oct 7, 2025 • 47min
Flourishing Wellbeing – How Small and Medium Businesses Can Turn Their Size Into Strength and Flourish with Sri Kaza
In this engaging discussion, Sri Kaza, an entrepreneur and former McKinsey consultant, reveals how small and medium businesses (SMBs) can thrive by embracing their underdog status. He introduces the three Underdog Principles: Positioning, Proximity, and Purpose, explaining how these can differentiate SMBs from larger corporations. Sri shares inspiring real-world examples, such as a community bookstore adapting during COVID, and highlights how AI can amplify the strengths of SMBs. Discover practical strategies that empower small business founders to play their own game and succeed.
