In this chat, Spencer Dennis, an elite golfer turned coach, shares his journey as the founder of CoachNow, a platform for high-performance athletes. He discusses the chaos of managing coaching communications and the pitfalls of following investor advice, such as turning off revenue. Spencer recounts how unfavorable deal terms, like liquidity preferences, wiped out his equity and co-founders' shares during an acquisition. His key lessons emphasize the importance of charging early, avoiding convertible notes, and the true costs of chasing funding.