Join experts J.R. Portman, an automotive marketing strategist, and Danni Marks, a client success manager in the automotive sector, as they discuss the crucial differences between marketing agencies, fractional CMOs, and business coaches. Discover how blurred roles can lead to chaos in auto repair shops, and learn the importance of clear communication and trust in these partnerships. They also delve into how specialized software can enhance operational efficiency and the ideal characteristics of shop owners ready to embrace fractional CMOs.