Soren Marklund

Vice President of Global Services, Technology Consulting, and AI Data Strategy at Ericsson. He focuses on driving strategies for data and intelligent transformation to enhance customer-centric, data-driven activities across the company.

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Jul 1, 2025 • 34min

Unified Data and AI: Elevating Telecom Customer Experiences with Soren Marklund, VP of Global Services, Technology Consulting & AI Data Strategy at Ericsson

Soren Marklund, Vice President at Ericsson, dives into the transformative role of data in enhancing telecom customer experiences. He highlights how a unified data operating model tackles silos and boosts customer service with AI and machine learning. The discussion emphasizes democratizing AI through accessible solutions and the impact of advanced analytics on revenue generation. Marklund also showcases the shift from traditional customer interactions to proactive, data-driven relationships, revolutionizing the way companies understand and support their clients.

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