Sophie Neary

Sophie Neary, Retail MD at Google, shares her expertise in digital retail transformation and campaign success. She discusses the impact of emotional versus rational advertising and the unique power of YouTube in audience engagement. Sophie highlights trends shaping retail, including the implications of Cyber Monday's timing. Insights from search data are emphasized, particularly regarding changing consumer behaviors during the holidays. She also explores how creativity in advertising is essential, even as AI continues to evolve marketing strategies.