Margaret Heffernan, a former CEO and leadership expert, joins Ben Branson, founder of Seedlip, and Sophie Mermin, retail entrepreneur, to tackle tough business hypotheticals. They explore scenarios like unexpected tariffs and giant competitors, emphasizing the importance of customer focus and strategic flexibility. Margaret suggests unique survival tactics, while Sophie advises trusting instincts. They debate whether to absorb costs or lobby against tariffs and discuss the significance of brand coherence in marketing. Their candid insights make for an engaging and thought-provoking conversation.
