Sophie Cross

Sophie Cross, the editor and publisher of Freelancer Magazine, shares her journey of blending print with a vibrant online community designed for freelancers. She discusses the evolution from a print-only publication to a hybrid model, highlighting the success of virtual co-working sessions and how they boost member engagement. Sophie also delves into targeting a UK audience while managing global connections, and explores innovative marketing strategies to maintain the sensory appeal of print media. Her insights provide valuable lessons for anyone in membership or publishing.