Sophie Crosby
Co-Founder of Paso Consulting, Former CMO at Ticketmaster, SVP of product at Salesforce, and VP of eCommerce at LiveNation
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Nov 27, 2023 • 44min
Customer Experience is the New Marketing Currency, with Sophie Crosby, Co-Founder of Paso Consulting
Sophie Crosby discusses using emerging technology in marketing to improve customer experience, the challenges of adapting to new trends, and the importance of data unification for personalized strategies. She explores the impact of identity platforms on customer interactions and navigating the shift to customer-centric operations amidst competition and data challenges.
