Sophie Bishop

In this intriguing discussion, Sophie Bishop, an Associate Professor at the University of Leeds, unpacks how influencers are reshaping the arts. She delves into 'influencer creep,' where artists adopt marketing techniques to thrive online. Highlighting unreliable platforms, she reveals the emotional labor behind authenticity and the pressures of commercial intermediaries. Sophie also explores how AI and TikTok amplify these dynamics, posing new visibility challenges for artists. A rich conversation about the intersection of creativity and social media!

Sophie Bishop, an Associate Professor at the University of Leeds, explores how influencer strategies infiltrate the arts in her new book. She discusses the risks of platform dependency, revealing how artists and influencers adapt to opaque algorithms. Authenticity becomes a double-edged sword as creators navigate privacy issues. With TikTok's rise and AI's impact on creativity, the pressures on artists intensify. Bishop's insights into monetization and the evolving landscape of online creative labor are essential for understanding modern cultural dynamics.

Sophie Bishop, an Associate Professor at the University of Leeds and author of "Influencer Creep," explores how influencers are reshaping the arts. She discusses the unstable nature of platform economies for creators and how both artists and influencers adapt their work to maximize visibility. Sophie dives into strategies for maintaining authenticity, including personal storytelling and emotional engagement. Additionally, she examines the challenges posed by brand partnerships and the impact of AI and TikTok on creative practices, highlighting the evolving landscape of cultural production.