Sophie Bishop
Associate Professor in the University of Leeds’ School of Media and Communication and author of Influencer Creep (U California Press, 2025), researching influencers, artists, and the intersections of platform work and creative labor.
Top 3 podcasts with Sophie Bishop
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Nov 12, 2025 • 32min
Sophie Bishop, "Influencer Creep: How Optimization, Authenticity, and Self-Branding Transform Creative Culture" (U California Press, 2025)
In this intriguing discussion, Sophie Bishop, an Associate Professor at the University of Leeds, unpacks how influencers are reshaping the arts. She delves into 'influencer creep,' where artists adopt marketing techniques to thrive online. Highlighting unreliable platforms, she reveals the emotional labor behind authenticity and the pressures of commercial intermediaries. Sophie also explores how AI and TikTok amplify these dynamics, posing new visibility challenges for artists. A rich conversation about the intersection of creativity and social media!
Jan 21, 2026 • 1h 13min
Is Everyone an Influencer Now?
Sophie Bishop, an associate professor and expert on influencer culture, discusses the pervasive impact of influencers on everyday life. She introduces her term 'influencer creep' and examines how influencer norms influence our online behaviors, from profile crafting to social media posts. The conversation dives into visibility anxiety, the evolution of authenticity in self-presentation, and the pressure on creators to conform to influencer expectations. Sophie also reflects on the commodification of personal experiences and the challenges of navigating publicness in a digital world.
Nov 12, 2025 • 32min
Sophie Bishop, "Influencer Creep: How Optimization, Authenticity, and Self-Branding Transform Creative Culture" (U California Press, 2025)
Sophie Bishop, an Associate Professor at the University of Leeds and author of "Influencer Creep," explores how influencers are reshaping the arts. She discusses the unstable nature of platform economies for creators and how both artists and influencers adapt their work to maximize visibility. Sophie dives into strategies for maintaining authenticity, including personal storytelling and emotional engagement. Additionally, she examines the challenges posed by brand partnerships and the impact of AI and TikTok on creative practices, highlighting the evolving landscape of cultural production.
