Sophia Athas

Sophia Athas, founder and creative director of Hatrik House, is renowned for her impactful branding work with major names like Sephora and Microsoft. In this conversation, she discusses the art of distinctive branding, emphasizing authenticity and emotional intelligence. Sophia also tackles the evolving landscape of influencer marketing, the role of AI in creativity, and the importance of tailored strategies that resonate with audiences. Her insights highlight the necessity of staying uncomfortable to innovate and create meaningful connections in the branding world.