Sonny Adams

Co-founder and CEO of Squire, a barber-tech platform that provides booking, payments, and shop management tools; led product strategy and fundraising as the company scaled to tens of thousands of barbers and a multihundred-million-dollar valuation.

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Dec 19, 2025 • 1h 11min

How Two Friends Built a $750 Million Barber Tech Company

Sonny Adams and Dave Salvant, the dynamic duo behind Squire, a cutting-edge barber-tech platform, share their incredible journey of building a $750 million company. They dive into their early days, overcoming technical hurdles, and why they offered their services for free initially. Fundraising insights reveal the challenges black founders face, while their focus on community and AI innovation showcases their unique market position. The conversation also touches on the impact of COVID on their growth and how they plan to empower barbers everywhere.

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