Sonia Lapinsky

Sonia Lapinsky, an expert at Alix Partners with 20 years in retail consulting, shares insights on this summer's consumer spending. She discusses the rising trend of luxury shopping vacations in Europe and the impact of potential furniture tariffs on U.S. brands. Lapinsky explains how inflation has led shoppers to be more deliberate in their purchases, balancing brand loyalty with price sensitivity. She advises brands on adapting strategies in a market full of uncertainty and high costs, emphasizing the importance of understanding fickle consumer behavior.