Sonal Gupta

Sonal Gupta leads Automattic's Other Bets division, focusing on innovative projects outside the company's core business. She discusses the allure of a distributed work culture, contrasting it with traditional corporate roles. Key topics include Automattic's unique onboarding process, emphasizing asynchronous communication, and the tools that facilitate collaboration among global teams. Gupta also shares insights on the importance of effective communication and innovative hiring practices that cultivate a strong company culture.