Sofya Yulpatova

Founder and CEO of a pet-tech startup building an Apple Watch–style health monitor for dogs that combines sensors and machine learning to detect behavioral anomalies and sleep patterns; discussed product prototyping, data collection, and bootstrapping.

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Dec 12, 2025 • 1h 1min

Building Pet Health Tech: ML, Sensors, and Dog Behavior Data

Sofya Yulpatova, founder and CEO of FitTails, dives into her innovative pet-tech startup that merges machine learning with canine behavior analysis. She shares her journey from a coding enthusiast to creating a health monitor for dogs that detects anomalies in behavior and sleep. Sofya discusses her insights on pet wearables, noting gaps in current trackers. She also highlights the importance of establishing individual health baselines through extensive data collection, and the challenges of bootstrapping a hardware startup while emphasizing community collaboration.

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