Samar Owais, founder of Emails Done Right, shares her expertise on email marketing alongside Sheri Otto, CEO of Growth Lane Strategies, and Sofia Silva, Marketing Manager at Reachdesk. They analyze real B2B lead nurture emails, pointing out common mistakes like excessive AI use and convoluted CTAs. Focusing on building human connections, they emphasize that every email should be a conversation. With practical critiques, they provide valuable insights on crafting effective subject lines and the importance of clear, single calls to action.
