Socrates Papazoglou, Executive Vice President at McCann New York, shares insights into the award-winning campaign 'ADLaM: An alphabet to preserve a culture' for Microsoft. The discussion highlights how this initiative empowers Fulani communities by providing a written language, enhancing literacy, and preserving cultural identity. He emphasizes the pivotal role of community collaboration in the creative process, illustrating how feedback refines ideas. The podcast also touches on the integration of the Adlam typeface into Microsoft products, driving accessibility and representation.
