Smiths donor steward (caller)
Frontline donor steward working with consistent individual supporters (referred to as ‘the Smiths’) and seeking advice on asking those recurring givers to increase their support for a capital campaign.
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Nov 19, 2024 • 52min
Workshop Replay – End-of-Year Fundraising Strategy
In this workshop replay, Julie Ordonez, a seasoned fundraising expert, shares tactical strategies for end-of-year campaigns. She emphasizes the importance of simplicity and outlines her two-page fundraising roadmap. Listeners learn to break down ambitious goals like raising $500K into manageable steps, assess donor capacities with her Ask Amount Framework, and the significance of personal connections over busy events. Julie also discusses how to engage repeat givers, advising on positioning bold asks for capital campaigns while building courage in fundraising.
