Skye Frontier
Leads the growth team at Incremental, a company that provides neutral retail media measurements. Focuses on robust measurement of how investments in retail media drive incremental growth.
Top 3 podcasts with Skye Frontier
Ranked by the Snipd community
Nov 29, 2024 • 27min
The Incremental Wave: Riding the Retail Media Tide Mini Series: Part 1 Shining a Light on Measurement (Skye Frontier, SVP, Growth at Incremental)
In this discussion, Skye Frontier, SVP of Growth at Incremental, delves into the complexities of retail media measurement. She highlights the challenges of fragmentation in the industry and emphasizes the necessity of neutral measurement for credibility. Skye defines incrementality and its crucial role in gauging advertising effectiveness. Predictive analytics is explored as a vital tool for shaping strategies and driving revenue. She also shares insights on budget allocation and the need for advanced methodologies in a rapidly evolving e-commerce landscape.
Oct 11, 2023 • 50min
Neutral Retail Media Measurement with Incremental's Dave Pollet and Skye Frontier
The CPG Guys are joined by Dave Pollet, CEO, and Skye Frontier, Chief Growth Officer for Incremental. Topics include personal journeys to Incremental, understanding incremental impact of advertising, challenges in careers, incrementality in retail media measurement, importance of measurement tools in retail media.
Sep 14, 2023 • 28min
The Incremental Wave: Riding the Retail Media Tide Mini Series: Part 1 Shining a Light on Measurement (Skye Frontier, SVP, Growth at Incremental)
Skye Frontier, SVP, Growth at Incremental, discusses the challenges in measuring incrementality in retail media and the importance of media neutrality. They also explore the hurdles brands face in retail media, integration with existing platforms, and the evolving analytics in the digital landscape.
