The CPG Guys are joined by Dave Pollet, CEO, and Skye Frontier, Chief Growth Officer for Incremental. Topics include personal journeys to Incremental, understanding incremental impact of advertising, challenges in careers, incrementality in retail media measurement, importance of measurement tools in retail media.

Skye Frontier, SVP, Growth at Incremental, discusses the challenges in measuring incrementality in retail media and the importance of media neutrality. They also explore the hurdles brands face in retail media, integration with existing platforms, and the evolving analytics in the digital landscape.