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Sky Canaves
Principal analyst covering retail at eMarketer; provides data-driven insights on consumer behavior, retail trends, and marketing strategy.
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Nov 5, 2025
• 25min
Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail
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Minyi (Minni) Su, Head of Marketing for Bluemercury, and Sky Canaves, Principal Analyst at eMarketer, dive into the holiday beauty scene. They highlight the importance of festive gifting trends and how brands can create loyalty amid discount chaos. Minyi shares insights on product diversification and full-funnel activation, while Sky emphasizes fresh content to combat holiday fatigue. They also discuss the significance of experiential rewards and personalized campaigns for building emotional connections with consumers.
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