Sjoerd Handgraaf

Sjoerd Handgraaf, Chief Marketing Officer at Sharetribe, specializes in helping non-technical founders launch successful marketplaces. He shares how redefining product positioning transformed Sharetribe's growth strategy. Key insights include the importance of saying no to enterprise deals to enhance focus and agility. Sjoerd emphasizes that product-market fit is constantly evolving and discusses the risks of AI tools not meeting customer needs. He advocates for content marketing that educates and attracts users, showcasing relatable customer stories to build trust.