Siobhan Solberg

Siobhan Solberg, known for her insightful LinkedIn posts, joins the discussion about the 'highest paid person's opinion' (HiPPO). They dive into whether HiPPOs are always detrimental or if they can be beneficial. The conversation takes a light-hearted turn with amusing anecdotes about sex toy brands while tackling the balance between experience and data in decision-making. They also rant about organizations resisting crucial updates like GA4, and share humorous takes on procrastination and the importance of accountability in professional settings.

In this conversation, Siobhan Solberg, a data privacy consultant and former classical musician, delves into the complexities of ethical marketing. She highlights how cultural differences shape privacy perceptions between the U.S. and EU, and emphasizes the need for empathy in data practices. Siobhan advocates for collaboration between marketing and legal teams for compliance, while urging marketers to focus on meaningful engagement over precise metrics. The discussion also touches on the implications of AI in marketing and the importance of transparency and trust in consumer relationships.