Sinead O'Sullivan

Sinead O'Sullivan, an author and former NASA engineer, delves into the billion-dollar business strategy of pop icon Taylor Swift. She explains how Taylor's 'drip' release strategy maintains fan engagement and contrasts it with 'drop' methods used by industry giants. Sinead highlights Taylor's ability to create compelling narratives and compares her long-term strategy to Warren Buffett's investment philosophy. She also discusses Taylor's ownership of her production and fan relationships, showcasing her as a multi-talented leader in the entertainment industry.