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Simon Valcurell
Marketing Director at O2, led the business objectives and client-side sponsorship of the AI-powered 'Scammer Granny' campaign addressing phone fraud.
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Dec 9, 2025
• 36min
Most Contagious: KitKat's longevity secret, Scambaiter Granny and more
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Join Joelle Caputi and YL Jabi from KitKat as they explore the secret sauce behind the brand's enduring success over 90 years. They discuss striking a balance between timeless brand elements and modern relevance. David Masterman and Simon Valcurell reveal the ingenious creation of 'Scammer Granny,' an AI designed to outsmart fraudsters while adding a humorous twist. Katrina Sturton-Dodd shares insights on how brands can foster community and connection in today’s world, encouraging a shift from individualism to belonging.
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