Simon Ranyard, Managing Director for Northwest Europe at Orange Business, shares insights on boosting the manufacturing sector through technology. He contrasts the UK's short-term focus with the Nordic commitment to long-term digitization, highlighting that Sweden boasts three times the robot density of the UK. Simon argues automation elevates roles rather than replaces jobs, shifting workers into critical thinking positions. He discusses how 5G, AR, and IoT are revolutionizing production processes, enhancing efficiency, and making manufacturing more appealing for future talent.