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Simon Poulton
EVP of Innovation & Growth at Tinuiti, focused on applying AI across channels and building agentic and tooling solutions for marketing and advertising.
Best podcasts with Simon Poulton
Ranked by the Snipd community
Dec 22, 2025
• 46min
Ep 5. The AI Platform Wars Are Over, featuring Simon Poulton of Tinuiti
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Simon Poulton, EVP of Innovation & Growth at Tinuiti, shares his insights on the current AI landscape in marketing. He believes Google has triumphed in the AI platform wars due to its distribution power. The discussion covers the implications of AI-generated ads, why brands should focus on Google for SEO, and the concept of 'context debt' in personalized marketing. Poulton also addresses the practicality of agentic advertising and advises marketers on building meaningful AI tools instead of chasing trends.
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