Simon Porte Jacquemus

Simon Porte Jacquemus, the French designer famed for his vibrant and playful take on Parisian fashion, shares insights from his remarkable journey since 2009. He highlights how unconventional marketing tactics propelled his brand into the spotlight. Jacquemus discusses the challenges of staying independent in the luxury market and the importance of creative visibility. He also reveals his strategic expansion into New York and London, fueled by his passion for crafting unique retail experiences. His approach champions fun as the cornerstone of creativity.