Simon Lejeune

In this conversation with Simon Lejeune, the VP of Growth at Wealthsimple, he shares his expertise in scaling tech brands. He emphasizes the pitfalls of chasing local maxima in marketing and highlights the importance of bold strategies over trivial A/B testing. Lejeune advocates for measuring true incrementality by asking, 'What would have happened if we didn’t do this?' Additionally, he discusses the transformative role of AI in marketing, urging marketers to embrace creativity alongside analytical thinking for substantial growth.

Simon Lejeune, Vice President of Growth at Wealthsimple, shares his insights on the cryptocurrency market's recent downturn and its future. He reveals how regulatory changes and market fluctuations are reshaping investor confidence. The discussion then shifts to an innovative biotech drug aimed at extending canine lifespans, opening doors for future advancements in human longevity. Lejeune also highlights the transformative effects of AI on growth marketing, emphasizing how these changes are revolutionizing digital engagement strategies.