Simon Lane

Simon Lane, a former executive at Aston Martin and Lotus, dives into the financial struggles of British sports car manufacturers. He discusses challenges like scale, regulations, and the impact of electrification on sports car character. Simon also shares insights on the restomod scene, highlighting his new project, Encore, which aims to reinvent the Esprit. He reveals the joy of blending heritage with modern performance, while exploring why iconic brands must adapt to survive in a changing market.