Simon Hammer

Simon Hammer, VP of Product at Vimbly Group and e-commerce expert, shares insights on brand acquisition and storytelling. He discusses the drawbacks of a purely quantitative approach, using a cocktail shaker case study to illustrate missed opportunities due to ignoring customer feedback. Simon emphasizes the need for qualitative insights, product testing, and understanding customer preferences to build resilient brands. He highlights the importance of continuous iteration and listening to the market to avoid the pitfalls of competing solely on price.