Simon Haighton-Williams
CEO of The Adaptavist Group who led the company from a small tech shop to over £300m in annual revenue; experienced in product, services and international scaling in the Atlassian/SaaS ecosystem.
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Oct 1, 2025 • 37min
How to build a £300m business: Simon Haighton-Williams, The Adaptavist Group
Simon Haighton-Williams, CEO of The Adaptavist Group, shares his journey from a 15-person tech shop to leading a £300m global business. He discusses the importance of empathy and systems thinking in leadership, the calculated risks that drive growth, and how adapting to change is crucial in today's tech landscape. Simon also reflects on early influences, the challenges of international expansion, and the value of diverse reading in shaping innovative strategies. Discover how diving metaphors illustrate thriving outside comfort zones.
