Simon Farnsworth, CTO at ITV, and Adde Granberg, CTO at SVT, join the discussion on transforming public broadcasting. They emphasize the shift from merely 'doing' digital to 'being' digital, highlighting the cultural challenges faced by legacy broadcasters against tech giants. The duo explores how generative AI, cloud workflows, and 5G can revolutionize content production. They advocate for embracing platforms like YouTube and TikTok to connect with audiences, stressing the importance of a creator-first mindset and agile, software-driven production methods.
