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Simon Denyer
Veteran sports-media entrepreneur and executive who co-founded Perform and DAZN and now runs PEAK Sports Media, advising leagues on rights, strategy and commercialisation.
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Aug 19, 2025
• 1h 15min
UP497 'Buy It or Build It': Simon Denyer on the Billion-Dollar Sports Media Playbook
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Simon Denyer, a veteran sports-media entrepreneur and the mind behind PEAK Sports Media, dives into the evolving dynamics between sports and major digital platforms like Disney+ and Amazon. He discusses the strategic partnerships with leagues, the changing landscape of rights sales, and the impact of piracy in fragmented markets. Denyer also shares insights on how streaming platforms are reshaping audience engagement with sports and why varied revenue streams are vital for leagues. His expertise sheds light on the future of sport in a digital age.
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