Simeon Lukov

CEO of DynamicPricing.ai and former e-commerce/CTO with a background in algorithms and math, focused on AI-driven dynamic pricing, rapid price testing, and revenue optimization for merchants.

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Nov 28, 2025 • 38min

AI Revenue Optimization Secrets with Simeon Lukov Dynamic Pricing | EP104

Simeon Lukov, CEO of DynamicPricing.ai and a former CTO with deep e-commerce roots, dives into the transformative power of AI in pricing strategies. He discusses rapid price testing, optimizing profit margins, and how AI tools can personalize customer experiences. The conversation covers dynamic pricing applications beyond retail, including events and roadside assistance, and explores innovative agentic workflows powered by reinforcement learning. Simeon also shares real-world case studies, which demonstrate impressive ROI for Shopify merchants.

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